Digital advocacy · B2G campaigns

Outsource your public advocacy campaign from start to finish.

Raise awareness. Build alliances. Drive change.

Samantha Hartley is a Principal Campaign Strategist. She helps organizations deliver public advocacy campaigns that mobilize audiences to take action.

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Samantha Hartley, Principal Campaign Strategist

Trusted by organizations across Canada

The challenge

Do your advocacy campaigns get the intended results?

To mobilize audiences to put pressure on decisionmakers, your campaign needs an effective strategy.

Samantha's expertise includes:

Digital Marketing Audits
Market Research & Social Listening
Multi-Pronged Digital Strategy
Advertising Implementation

Meet Samantha Hartley

A public relations specialist turned campaign strategist

As a public relations specialist turned campaign strategist, Samantha Hartley understands the nuances of marketing within the Canadian public arena. Samantha helps organizations plan, implement, and execute digital marketing campaigns that fuel public advocacy.

She has a decade of experience in business and government communications working on campaigns of all sizes and industries, including commerce, defence, education, health services, shipping, and many more. You're in the right place if you need a senior campaign strategist who specializes in digital advocacy campaigns.

Contact Samantha

How Samantha can help

Campaigns that move people — and policy

Build Alliances

Mobilize audiences who are affected by the issue at the heart of your organization's mission.

Influence Decisionmakers

Harness the strength of numbers to influence public opinion and government action.

Identify Competitors

Outshine other interest groups who are competing for your audience's attention.

Get Real Results

Give advocates tangible actions to move your objectives forward.

Hire a digital advocacy campaign specialist to enhance your strategy, improve your marketing systems, and get you results.

The process

A simple process to achieve your campaign objectives

Move from campaign brief to execution with a strategy that navigates the complex public arena.

Start with a

Cause360^™ Brief

The process begins with an in-depth interview between Samantha and the leader of your upcoming marketing campaign. You will educate Samantha on your position on an issue or policy and share your campaign objectives. She will ask purposeful questions to analyze your approach and then deliver a Cause360™ Brief — a detailed plan to achieve your campaign goals.

Drive awareness with your

Cause Amplifier^™ Package

Informed by the Cause360™ Brief, the Cause Amplifier™ includes the strategy, deliverables, and resources needed to implement your campaign effectively. Samantha will become an extension of your team as your campaign manager, monitoring and optimizing your campaign for results from beginning to end.

Campaign Packages

Areas of expertise

Hire a business-to-government marketing strategist to activate your digital advocacy campaign

Digital Marketing Audit

Fix technical errors on your website and social media channels before you go live.

Market Research

Social listening and competitive research to effectively frame your messaging.

Multi-Pronged Digital Strategy

Prioritize channels, messaging, and tactics best fit for each audience segment.

Advertising Implementation

Digital ads will be set up, monitored, and optimized to maximize your return on investment.

Client testimonials

Helping organizations achieve their campaign goals

"Samantha is patient, kind, and helpful. She led the digital advertising campaign with confidence. She went above and beyond in providing me tools and templates to improve my skills for future campaigns."
Alexandra · Communications Lead

"Working with Sam has been a fantastic experience. Her expertise in digital marketing, especially in strategy and implementation, is impressive. Her skill in navigating the bidding and implementation process made everything run smoothly. Any organization would be lucky to have Sam — hire her to optimize your next campaign!"
Maxime Lê

"She took the time to understand the environment and recommend a strategy that was well suited to the objectives. When faced with a few challenges, Samantha kept digging and was focused on finding a solution. She is professional and very knowledgeable about the digital marketing space."
Danielle Côté

"Samantha played a key role in our digital marketing and public advocacy campaign for a major government procurement. She refined our messaging, boosted our digital presence, and helped us surpass campaign KPIs. I highly recommend Samantha for any digital marketing or public advocacy campaign."
Matt Stone

"As a third-party consultant, she integrated into our team seamlessly. Her expertise allows us to not only reach our social media campaign targets, but to exceed them. I look forward to working with Samantha in the future and wholeheartedly recommend her to others."
Lori · Manager, Communications and Public Relations

"Samantha became a true extended member of the Marketing team and a trusted advisor throughout the planning and execution phases. She provided a comprehensive step-by-step guide to improving our presence, reach and brand consistency across all channels."
Gayle · Vice President, Global Marketing

"Samantha is an amazing and caring teacher and mentor. Her continuous support and guidance have helped me establish my own digital marketing agency, and provide exceptional services to my clients."
Emilie · Co-Founder

Free resource

Digital Advocacy Campaign Playbook

Step-by-step guide for planning and launching a digital advocacy campaign.

Ready to drive change?

Tell Samantha about your campaign and she'll be in touch.

samantha@samhartley.co