About
Your principal advocacy campaign strategist
I deliver campaign strategies that drive change and then implement and manage them for you.
Hello!
I'm Samantha, a self-proclaimed advertising geek
I have over a decade of experience in consumer and political advertising in Canada. Over the years, I've been called an investigator and problem-solver by my clients. I have a deep understanding of political psychographics, know how to reach hidden audiences segments, and lead creative campaigns that influence public discourse and engage advocates for a cause.
I'm passionate about holding the government and media accountable by putting issues that directly concern the interests of citizens and institutions on both public and political agendas.
Contact SamanthaExperience
A decade of business and government marketing experience
2015 — Today
Campaign strategist for organizations who want to inspire public advocacy in support of their cause.
2020 — Today
Digital marketing instructor for students and industry professionals.
2017 — 2022
Principal Consultant for Prospectus Associates, one of Canada's leading national public affairs consulting firms.
2012 — 2014
Community builder and volunteer for professional associations in Ottawa.
Digital marketing manager for the Conference Board of Canada, an independent and non-partisan not-for-profit.
Digital marketing manager for crown corporation, Export Development Canada, Canada's export credit agency.
2010 — 2012
Account Coordinator for public relations agency, Thornley Fallis Communications.
2010
Received a Public Relations Diploma with Honours.
Hire a digital advocacy campaign specialist to enhance your strategy, improve your marketing systems, and get you results.
Free resource
Digital Advocacy Campaign Playbook
Step-by-step guide for planning and launching a digital advocacy campaign.
