Portfolio
Client case studies
Portfolio of B2G campaigns Samantha helped to lead.
One Elephant Integrative Health Clinic Google Ad Campaign
Google search ad campaign for a health clinic in Oakville, Ontario.
Ottawa Hospital Research Institute Power Over Pain Campaign
A national marketing campaign to provide Canadians with online health care resources.
SkyAlyne Future Aircrew Training Campaign
A national advocacy campaign to provide Canadian-owned aircrew training and support for the RCAF.
Medisca Audit and Strategy
Social media channel & performance audit, competitor & industry research, and strategic direction.
Caary Product Launch Campaign
A new product launch campaign for a SME business credit card.
Canadian Veterinary Medical Association Tick Talk Campaign
A multi-province public awareness campaign about tick prevention and Lyme disease.
Medicom We Are Here Campaign
Advocacy campaign to garner federal government support to secure local and ethical Canadian PPE.
MDA Don't Let Go Canada Campaign
A national advocacy campaign to secure federal government funding for the Canadian space industry.
Free resource
Digital Advocacy Campaign Playbook
Step-by-step guide for planning and launching a digital advocacy campaign.
