Digital Marketing Training for Communications Professionals

Samantha Hartley helps professionals learn how to audit, implement, and optimize digital marketing to achieve their organization’s objectives and maximize the return on investment.

Trained 100s of students and professionals

I’m Samantha,
a self-proclaimed data geek.

I have over a decade of experience with consumer and political marketing in Canada.

My technical training sessions aim to meet audiences where they’re at to develop their digital marketing strategy, implementation, and monitoring skills.

I have a deep understanding of psychographics and probability and statistics, know how to reach hidden audience segments, and lead creative campaigns that influence public discourse, engage advocates for a cause, and convert audiences into supporters.

Advocacy Campaign Specialist, Samantha Hartley runs digital marketing campaigns for industry associations and non-profits. Ottawa, Canada.

Sample Training Session

Audits, Analytics & Strategies

Most companies conduct regular financial audits, but how many actually conduct regular marketing audits?

With time and money on the line, it’s important for companies to undertake marketing audits to review their return on investment.

This session teaches communications professionals how to analyze and discover opportunities for your company’s marketing team with tools readily at your disposal.

By reviewing factors such as: channel data, preferred audiences compared to those being targeted and attracted, competitor activity, the marketplace or industry landscape, and your company’s internal resource factors, your company will be more informed about the success (or lack thereof) of previous or current marketing activities and how to improve.

Provide your leaders with the opportunity to make better informed decisions on future marketing directions.

How Samantha can engage your audience

Virtual Workshop

In-person Workshop

Podcast Interview

Expert Panelist

Guest Course Instructor

Staff Training

Samantha will customize your session to fit your industry and desired learning outcomes.

Contact Samantha

Testimonials from training sessions

Client testimonials

Helping organizations achieve their business-to-government campaign goals.

Coming Soon

Samantha provided social media advertising training to my team. She took the time to understand our needs and goals as a team and delivered a session that was tailored to our existing strategy. Sam's expertise and experience in social media advertising is a value add to any team looking to take their paid social to new heights.

Dominique, Manager Digital Media

National Capital Commission

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"Samantha helped our team with planning and strategy for Facebook and Instagram advertising to effectively target the right audiences and generate leads. Her takeaway resources have also been very helpful for ongoing support."

Darlene, Digital Leads Manager

Invest Ottawa (Digital Main Street Program)

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"Samantha facilitated a hands-on workshop for business communicators seeking to better understand their analytics and capabilities, and better inform their marketing and communications strategies. She was very engaging as a speaker - calm, poised and confident - and provided our participants with comprehensive resources. She took the time to fully answer each question from the audience and demonstrated incredible insight and knowledge."