Standard package
Caary Product Launch Campaign
A new product launch campaign for a SME business credit card.
Objective
Generate brand awareness with Canadian SME business owners and convert them into leads.
Challenges
Financial service advertising has unique strict rules/policies, such as non-discrimination for audience targeting demographics, which made it more challenging to hyper-target the precise audiences who would be most likely to convert.
The product had unique eligibility requirements, so the lead generation form needed to be as simple, succinct and user-friendly as possible, and to minimize the amount of junk/ineligible leads.
Services
- Develop advertising plan, including audience personas, strategies and tactics, ad copy writing, creative direction, and KPIs.
- Social media channel campaign branding and optimization.
- Pixel set up and conversion tracking (Twitter, Facebook, LinkedIn), Google Tag Manager measurement implementation, and quality assurance testing.
- Advertising implementation on Twitter, Facebook, LinkedIn, Google and YouTube, including A/B testing.
- Campaign web page UX recommendations.
- Bi-weekly and post-campaign reports.
Results
- 180% over lead generation goal.
- 300% increase in conversion rate compared to pre-campaign.
- 17% decrease in cost per conversion compared to pre-campaign.
Campaign creative
